In the last year, artificial intelligence (AI) has found its way into many areas and brought about major changes. Find out more about how this technological revolution is affecting the behaviour of search engine users and what this means for Google. … Continue reading

Link building remains a critical component of SEO success, even as the search engine optimisation landscape continues to evolve. Search Engine Journal’s comprehensive State of SEO 2024 report, based on feedback from 3,890 SEO experts, reveals valuable trends and methods that will determine the effectiveness of link building strategies in the coming year. Here’s a … Continue reading

The Google Core Update of August 2024 has attracted the attention of many website operators and SEO experts. Google has emphasised that this update is particularly aimed at promoting useful and trustworthy content. Find out more about the core update. … Continue reading

Search engine advertising is a quick way to generate attention. However, there are some pitfalls that you should know before you use it. We show you how to use SEA skillfully! … Continue reading

SEO, Search Engine Optimization or Search Engine Optimization – you’ve probably heard these buzzwords from time to time. But what is behind it? What is SEO and why do you need it? You can read that and much more here. … Continue reading

If you are thinking about using your website content abroad sooner or later, you cannot avoid translations or even the creation of new texts. Internationalized SEO content is indispensable for opening up a new market. However, in order to become sustainably visible there and to reach your new target group, there are a few things you should know about good international content. Because not all countries are the same and not all languages are the same. We tell you what matters! … Continue reading