Customer Lifetime Value (CLV) is an important metric in customer retention and analysis. It provides insight into how much a customer will spend with a company over the course of their “lifetime.” This can help better estimate and optimize investments in marketing and customer retention efforts. Get more information about it here.  … Continue reading

A webinar is a form of online communication in which a speaker or a group of speakers hold a seminar or training session by means of a live broadcast from a computer. Participants can join the webinar via an Internet connection and ask questions that are answered in real time. For more information, check out the wiki article. … Continue reading

A link audit includes the detailed review and analysis of competitors’ backlinks compared to your own backlink profile. Learn more about how you can derive your own link marketing strategy from it. … Continue reading

In the world of search engine optimization, a lot revolves around a good ranking on Google. Everyone would like their website to appear on the first page of the search results and preferably in a good ranking. But what is this Google ranking all about and how do you get into the top positions of the search results? We would like to give you a few tips and tricks to the hand, with which you can improve your Google ranking sustainably. … Continue reading

Arousing emotions can be decisive when it comes to whether a user clicks or not. But when crawling through the Googlebot, exactly these are not included. For this reason, it is important to rely on images SEO to also tell the Google algorithm what the image represents and how it belongs in the context of the text. Here, we give you a guide to the most important image ranking factors, including helpful tips. This way, you will learn how to make your image content run smoothly in the future! … Continue reading