With the aim of establishing HSE as an expert in the cosmetics sector, we started link building after a successful relaunch and move to the new domain hse.de. To do this, we defined the advice pages as central link targets. In the next step, the main keywords with high search volumes and suitable ranking positions – so-called “low hanging fruits” – were identified and prioritized.
Weekly keyword monitoring and the identification of optimization potential enabled us to find promising URLs and strengthen them and the entire domain with backlinks, thereby achieving lasting visibility gains.
Thanks to our targeted and data-driven approach to link marketing, we were able to significantly improve the online presence of hse.de, optimize the rankings of the main keywords and significantly increase organic traffic. Our success underlines the importance of a long-term and controlled content outreach process.
Thanks to continuous link marketing, the main keyword “storing cosmetics” was able to achieve a permanent position in the top 10 SERPs with the appropriate advice URL. At the start of the link marketing campaign, it was in 28th place, and during the link building process, it reached 7th place.
The german main keyword “do-it-yourself dry shampoo” achieved over 10,000 impressions and was brought into the top 10 SERPs after content optimization and targeted link building.
With the continuous backlink building and content optimization, around 53,000 clicks were achieved in the advice section over a period of 12 months.
To increase the visibility and relevance of HSE.de in search engines, five high-quality backlinks are continuously built up per month. The focus here is on topic-relevant websites such as beauty blogs, cosmetics magazines and lifestyle guides that already rank well for the relevant main keywords. Targeted placements on these platforms not only strengthen the authority of the content, but also optimize the ranking for the corresponding search terms.
The strategy includes a targeted selection of focus link targets in the guidebook section that have a high search volume and currently rank on the second page of search results. By adding backlinks to these pages, their relevance is increased and their chances of rising to the top 10 search results are improved. This approach makes efficient use of existing potential and leads to sustainable ranking improvements.
In addition to link building, the continuous optimization of content plays a crucial role in sharpening keyword focus and serving user intent in a targeted manner. This includes more precise keyword integration, improved content structuring, and adaptation to frequently asked questions and information needs of the target group. This not only adds value for users, but also makes the content more relevant for search engines.
Continuous monitoring of ranking development ensures the long-term effectiveness of the measures. The performance of the link targets is regularly analyzed to identify new optimization potential and to adapt the strategy accordingly. This data-driven approach ensures that off-page SEO measures are optimally aligned and that sustainable success is achieved.
HSE.de is a leading provider of live commerce, offering an extensive range of fashion, jewelry, cosmetics, wellness, household, and home & living products. With three live TV shopping channels, on which well-known lifestyle personalities such as Judith Williams appear as creators, HSE.de offers a unique shopping experience.
The company is characterized by cross-channel shopping entertainment, which is available via TV, telephone and an extensive online shop. Founded in 1995, the company is based in Ismaning near Munich and has since stood for innovative shopping experiences in the live commerce sector.
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