A relaunch is a great way to breathe new life into your website and improve your visibility on search engines at the same time. We explain what an SEO relaunch is, what to look out for and why SEO must play a central role from the outset. ... Continue reading
| 06 min |
Are you looking for a tool to optimise your backlink and SEO strategy? Get to know LinkResearchTools (LRT), which offers you in-depth insights into your link profile and helps you identify harmful links and avoid potential Google penalties. ... Continue reading
| 06 min |
The Sistrix Toolbox is an online tool that specialises in analysing and optimising websites. Find out how you can use the SEO tool to optimise your strategy and get the most out of your website, ranking as highly as possible on Google. ... Continue reading
| 06 min |
The Accessibility Strengthening Act is a key element in promoting accessibility in our digital society. The regulatory framework requires all companies and the public sector to make their digital offerings accessible to everyone. Find out more here! ... Continue reading
| 03 min |
Originally started as a pure backlink analysis tool, Ahrefs has now developed into one of the most comprehensive SEO platforms on the market. Find out more about the tool here, how you can use it for yourself and what advantages and disadvantages and usage models there are. ... Continue reading
| 06 min |
Image databases are an indispensable tool in modern online marketing and web design. They offer a wide range of images that can be used for websites, blogs, social media or advertising campaigns. Find out here how to find the right images for your project. ... Continue reading
| 06 min |
Google PageSpeed Insights (PSI) is a free tool from Google that analyses and evaluates the performance of your website. Find out here which metrics are available and how you can optimize your website performance. ... Continue reading
| 06 min |
The two terms, server side tagging and server side tracking, which are often confused with each other, fulfil different functions. Server side tagging acts as an intermediary between different data sources. Unlike tracking, which focusses on direct communication between servers. Find out more about the advantages of server side tagging here. ... Continue reading
| 06 min |
Imagine if you could not only sense the thoughts and feelings of your customers, but understand them directly in real time. In our digital world, where social media and online interactions are the bread and butter, social listening is exactly the powerful tool you need. You can find more information and tips here. ... Continue reading
| 08 min |
In the world of online marketing, SEO and social media are increasingly merging into a single discipline known as social SEO. Here you can find out exactly what social SEO is, why it is becoming indispensable for companies of all sizes and how you can optimise your social media activities to support your SEO goals. ... Continue reading
| 06 min |
In today's digital era, where every click, every search and every interaction leaves traces online, it is more important than ever to develop an awareness of your own data. Google My Activity is a powerful tool in this context. Find out more about how you can use it to manage your data. ... Continue reading
| 04 min |
Looker Studio is an evaluation and data aggregation tool from Google that makes it possible to combine different data sources and visualise them with the help of visualisations. Find out here how you can use it for your company. ... Continue reading
| 06 min |
