Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here. ... Continue reading
| 08 min |
QR codes are enjoying great popularity. From immediate forwarding to detailed product information and simple payment processing to retrieving WiFi access data: QR codes are now ubiquitous. But QR codes are more than just information carriers - they are also an effective marketing tool. You can find out everything you need to know about QR code marketing in this magazine article. ... Continue reading
| 05 min |
The digital landscape is changing rapidly and artificial intelligence (AI) is playing a central role in this transformation. Especially in search engine optimization (SEO) and content creation, AI has opened up new opportunities to increase efficiency and pursue innovative approaches. Find out more here. ... Continue reading
| 11 min |
The world of online marketing is changing rapidly and one of the most dynamic trends in recent years is corporate influencers. Companies are using their own employees as brand ambassadors to spread authentic and compelling messages. In this comprehensive guide, we explore the role of corporate influencers. Find out more in our article. ... Continue reading
| 03 min |
In today's digital era, a strong presence in search engine results is critical. By collecting and analyzing relevant data, companies can make informed decisions to optimize their domain and boost their online performance. Learn more about how you can use GSC to do this here. ... Continue reading
| 07 min |
A link audit includes the detailed review and analysis of competitors' backlinks compared to your own backlink profile. Learn more about how you can derive your own link marketing strategy from it. ... Continue reading
| 07 min |
It is important that you keep an eye on your own backlink profile and check it regularly to prevent negative effects. As so often, the saying "prevention is better than cure" applies here. Learn more about Link Detox and what you can do for a clean link profile. ... Continue reading
| 07 min |
Google Tag Manager is a powerful tool that makes it much easier for website owners to implement and manage tracking codes and marketing tags. In this article you will learn more. ... Continue reading
| 06 min |
Many job seekers start their search for new job openings with a Google search. Since 2019, Google for Jobs has been available in Germany and offers a new job search experience that makes it easier for applicants to find jobs, while companies can find applicants. Get the answer how to optimize your job postings for Google search in this post. ... Continue reading
| 08 min |
Smart, unobtrusive and with real added value, native advertising is convincing as a comparatively elegant option for digital advertising. The idea behind it: Ads that provide users with relevant content and entertainment and, in this context, also deliver gentle recommendations for products and services. Native ads typically fit seamlessly and naturally into editorial content on a website, staying true to or mimicking the style and format of the digital platform in question. For companies, this has the advantage, among other things, of creating touchpoints and addressing desired target groups, but not making them feel weighed down by intrusive advertising. ... Continue reading
| 10 min |
Brand marketing is an effective way to increase the success of your business. It doesn't matter whether you run a small or a large company. A strong brand promotes the trust and loyalty of your customers. Through the right combination of strategic planning, visual strength and authentic storytelling, you can take your brand to the next level. Let's explore together how you can best leverage brand marketing for the success of your business. ... Continue reading
| 14 min |
LinkedIn Publishing offers a great way to build your network, share expertise and increase your company's visibility on LinkedIn. Learn what's involved in this in-depth article. ... Continue reading
| 09 min |
