Your website is your business card on the web for your products and services. In order to remain visible to your customers on the web, an analysis of your website is necessary at regular intervals. As soon as you put your site through its paces, you should consider several factors. We explain to you what a website analysis actually is and which aspects you should pay attention to. ... Continue reading
| 22 min |
Search engine optimization, i.e. the improvement of the website in order to achieve better rankings within Google and the like, has become fundamental when it comes to placing a page on the internet. But in order to even know which optimizations need to be carried out, an extensive analysis of your website is necessary. You can do this with the so-called SEO or website audit. We show you here how to perform this. ... Continue reading
| 15 min |
Surely you have already come across the topic of "content" several times in the context of search engine optimization. We have summarized here what is actually hidden behind the word content and how you can optimize your existing content on your website. Without the right concept, you will achieve little improvement. ... Continue reading
| 12 min |
Arousing emotions can be decisive when it comes to whether a user clicks or not. But when crawling through the Googlebot, exactly these are not included. For this reason, it is important to rely on images SEO to also tell the Google algorithm what the image represents and how it belongs in the context of the text. Here, we give you a guide to the most important image ranking factors, including helpful tips. This way, you will learn how to make your image content run smoothly in the future! ... Continue reading
| 17 min |
Your marketing portfolio for your company should not be lacking. In order to reach your target group in social media and use your resources efficiently, we tell you here what is important in social media marketing! ... Continue reading
| 06 min |
If you are thinking about using your website content abroad sooner or later, you cannot avoid translations or even the creation of new texts. Internationalized SEO content is indispensable for opening up a new market. However, in order to become sustainably visible there and to reach your new target group, there are a few things you should know about good international content. Because not all countries are the same and not all languages are the same. We tell you what matters! ... Continue reading
| 17 min |
Everyone agrees that web controlling makes sense. Especially to keep an eye on channels that require larger budgets, such as Google Ads, Affiliate or SEO. This can be remedied by so-called dashboards, such as those provided by Google Analytics. Now we also have our own dashboard. ... Continue reading
Anyone who sells online quickly realizes that customers often come from abroad. Globalization is on the rise and, especially on the Internet, there are no longer any borders. Content marketing comes into play when you want to gain an international foothold and reach your potential customers in a targeted manner. In the following, we'll show you how to develop the ideal strategy and give you tips on how to get the most out of your content! ... Continue reading
SEO, Search Engine Optimization or Search Engine Optimization - you've probably heard these buzzwords from time to time. But what is behind it? What is SEO and why do you need it? You can read that and much more here. ... Continue reading
| 13 min |
There are many Google updates. But which were the really relevant ones of the past years? Click here to learn how they build on each other and what impact they had. ... Continue reading
| 16 min |
What does it look like on your website? Is it just plain text or do you also use lists, graphics, videos, etc. to loosen it up? Here you can find out what types of content there are and why you should rely on them. ... Continue reading
| 16 min |
YouTube Ads are an often unjustly underestimated medium, even though they are very versatile. Learn here how you can make your marketing strategy even better with the help of video ads! ... Continue reading
| 25 min |
