SEO, Search Engine Optimization or Search Engine Optimization - you've probably heard these buzzwords from time to time. But what is behind it? What is SEO and why do you need it? You can read that and much more here. ... Continue reading
| 13 min |
There are many Google updates. But which were the really relevant ones of the past years? Click here to learn how they build on each other and what impact they had. ... Continue reading
| 16 min |
You receive more and more inquiries from potential customers from abroad who would like to purchase your products? You want to expand and make your website and its content available to a wider market? Then you should also prepare it for the international market. You need to take into account different cultural, but also technical and legal circumstances. With the help of the right internationalization and domain strategy, this is no problem - with this article, we will help you find the ideal way for you. ... Continue reading
| 20 min |
To avoid duplicate content and to tell the search engine bots in which language your website is and for which region it is intended, you need the hreflang attribute. In this guide you will learn how to use the attribute to successfully implement international SEO. ... Continue reading
| 18 min |
YouTube is now firmly established as a search engine, similar to Google and Co. For this reason, you can also perform search engine optimization on this platform. The YouTube algorithm contains certain factors that influence the visibility of individual videos. What exactly these look like and how you can influence them, you will learn below. ... Continue reading
| 25 min |
With the upcoming Page Experience update, Google is introducing a completely new ranking factor. This includes the Core Web Vitals, which replace the previous PageSpeed metric. Here you can find out what to expect! ... Continue reading
| 24 min |
Search marketing is often not given much attention in B2B - quite wrongly! Being visible and found on the Internet is also an important factor for companies in the B2B sector. We show you the potential behind it! ... Continue reading
| 16 min |
SEO texts are texts on the internet that have been specifically optimized so that search engines can find or understand them better. This works by answering search queries with keywords in the text, that sends Google the signal that the content is relevant to the respective search query. ... Continue reading
| 18 min |
There are supposed to be more than 200 ranking factors. All of them have more or less influence on your position in the search. With us you will learn which ones you should focus on and how you can improve your ranking with targeted optimization! ... Continue reading
| 20 min |
A target group analysis helps you to gain deeper insights into your potential customer base. In this article, you'll gain insight into the different steps you need to take and get tips and methods that will help you with a target group analysis. ... Continue reading
| 14 min |
Get tips and tricks to get the most out of your Google reviews. Learn why they are so important, how to deal with negative reviews and how to get more reviews! ... Continue reading
| 18 min |
Pagespeed, the speed at which your website loads, has long since become an essential quality criterion. For this reason, it is important that you analyze and optimize the loading time of your website. How to do that, you will learn here in this article! ... Continue reading
| 16 min |
