| SEO experts swear by these 8 SEO tools Without the right SEO tools, analysis, optimization and monitoring would hardly be possible efficiently. We asked our SEO team and summarized the insights for you here. ... Continue reading
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| SEO experts swear by these 8 SEO tools Without the right SEO tools, analysis, optimization and monitoring would hardly be possible efficiently. We asked our SEO team and summarized the insights for you here. ... Continue reading
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In his article on Search Engine Land, Jed White provided important insights into how to use AI search. While conventional SEO strategies continue to be important, new optimization methods that are specifically geared to AI-supported search systems are gaining relevance. ... Continue reading
| 03 min |
The Chinese AI start-up DeepSeek is causing a stir with its new model DeepSeek-R1. The open-source AI offers powerful text and code generation, efficient logical reasoning and represents a cost-effective alternative to GPT-4. Find out what the model can do! ... Continue reading
| 01 min |
We did it again! 🎉 For the sixth year in a row, we have received the coveted BVDW SEO certificate, and for SEA we have even received the seventh consecutive seal of approval! The German Association for the Digital Economy (BVDW) once again confirms that eology stands for outstanding quality, transparency and first-class performance in ... Continue reading
| 01 min |
TikTok is shutting down in the US, while Instagram is coming out on top with new features such as the 3:4 profile grid, a dislike function for comments and the new “Edits” app for video editing. An exciting year for social media – read all about the updates here! ... Continue reading
The rapid development of AI is continuously revolutionizing a variety of industries and aspects of our daily lives. We have summarized the AI trends for 2025. ... Continue reading
| 05 min |
In 2025, a lot is still happening in the content sector. We have summarised some important trends for you that you, as a marketer, should definitely have on your radar this year. ... Continue reading
| 03 min |
Want to know what you need to prepare for in e-commerce right now? From accessibility, artificial intelligence and sustainability to social commerce and AI, there's plenty to keep you on your toes! Find out more about the current trends in e-commerce 2025 here. ... Continue reading
| 03 min |
We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue reading
Meta has announced the release of its latest AI model, Llama 4, for early 2025. Find out what technical advances the further development of the model entails and what new possibilities await businesses and developers. ... Continue reading
| 01 min |
The new year is just around the corner. This makes it all the more important to be prepared for the SEO trends that await us. In this article, we explain what will be important in 2025 and what you should pay particular attention to! ... Continue reading
| 09 min |
In the past, link building was mainly focused on the quantity of links – the more backlinks a website collected, the higher its ranking rose. Today, link building is strategically more demanding because Google places great value on the quality and authenticity of the links. ... Continue reading
| 04 min |
To remain relevant in the social media landscape, companies and brands must respond flexibly to new trends and technologies. The trends for 2025 are virtual influencers, AI, social SEO and other topics. Find out more about the social media trends for 2025 here. ... Continue reading
| 10 min |
