eo:news

Link building then and now
Link building then and now

In the past, link building was mainly focused on the quantity of links – the more backlinks a website collected, the higher its ranking rose. Today, link building is strategically more demanding because Google places great value on the quality and authenticity of the links. ... Continue reading

04 min
SearchGPT: ChatGPT’s new search function
SearchGPT: ChatGPT’s new search function

Artificial intelligence can now also be used for current search queries. With the SearchGPT function, OpenAI is in direct competition with search engine giants such as Google, Bing and Co. Read more about the features now available to users of the free version. ... Continue reading

01 min
What does the AI search change and what remains?
What does the AI search change and what remains?

In the last year, artificial intelligence (AI) has found its way into many areas and brought about major changes. Find out more about how this technological revolution is affecting the behaviour of search engine users and what this means for Google. ... Continue reading

04 min
The most effective link building strategies for 2024: In-depth insights from Search Engine Journal’s SEO report
The most effective link building strategies for 2024: In-depth insights from Search Engine Journal’s SEO report

Link building remains a critical component of SEO success, even as the search engine optimisation landscape continues to evolve. Search Engine Journal’s comprehensive State of SEO 2024 report, based on feedback from 3,890 SEO experts, reveals valuable trends and methods that will determine the effectiveness of link building strategies in the coming year. Here’s a ... Continue reading

04 min
Visit us at the DMEXCO in Cologne!
Visit us at the DMEXCO in Cologne!

DMEXCO is just around the corner. Our team from the fields of SEO, brand & performance marketing, content creation, content outreach, social media, tracking and analytics will be on hand to answer your questions. Are you coming over? ... Continue reading

01 min

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