Google Core Update August 2024 – What website operators need to know now!

The Google Core Update of August 2024 has attracted the attention of many website operators and SEO experts, as it once again brings a significant change in the way the search engine giant evaluates and ranks websites. As with previous core updates, the focus is on the quality of content. Google has emphasised that this update is particularly aimed at promoting useful and trustworthy content, while low-quality or overly optimised pages could potentially lose visibility.

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Focus on content and user experience

A central aspect of the update is the increased emphasis on content that offers real added value and puts the user at the centre. Websites that focus mainly on keywords and other technical SEO tactics without considering the quality of the content could lose rankings as a result of the update. This is a continuation of Google’s endeavour to make the web a place with high quality, informative and useful content.

Impact on small and independent websites

It is also interesting to note that Google has emphasised that this update could potentially have a positive impact on smaller and independent websites. These sites, which often have unique and specialised content, could receive a boost in rankings from the update as Google seeks to present a greater variety of sources in search results.

Duration and scope of the update

The rollout of the update could take up to a month and during this time SEOs and website owners may see fluctuations in rankings. It is important to note that not all changes will be visible immediately as Google is rolling out the changes gradually. During this time, it is advisable to closely monitor the performance of your own website and make adjustments if necessary.

Recommended measures

For website operators, this means that they should regularly check their content and ensure that it meets the current quality standards. The Google Core Update of August 2024 is a further confirmation of the importance of high-quality content. SEOs and website operators should prioritise this aspect in order to be successful in the long term.