Google Core Update March 2025 completed: What you should know

On March 27, 2025, Google completed the comprehensive Core Update for March 2025. It was the first major update of the year and was rolled out over a period of about two weeks. As usual with Core Updates, it does not target individual websites, but aims to improve search results across the board.

Objectives of the update

Google emphasizes that the update is designed to provide users with more relevant, helpful and satisfying content overall. The context of the search query is given even more consideration. One focus is on more visibility for content that shows expertise in its respective niche and offers users real added value.

Noticeable impact on rankings

According to analyses by SISTRIX and other SEO tools, the update led to significant fluctuations in rankings. Forums and community platforms were particularly affected by this update. Websites such as urbia.de, gutefrage.net and motor-talk.de recorded significant losses in their visibility index, while platforms such as Reddit even recorded some gains. SISTRIX boss Johannes Beus suspects that Google previously favored non-AI-generated posts and saw more added value here. However, he added: “Now, however, the assessment seems to be changing. It is possible that Google has recognized that even human-created content is not necessarily helpful – and is correcting this accordingly.”

Google’s recommendation to website owners

As with previous updates, Google does not recommend any “specific fixes” but emphasizes the importance of providing high-quality content. This means that texts should be helpful, trustworthy and factually correct. For SEO specialists and publishers, this update means that it is essential to continuously analyze your own web pages and content. It is important to create high-quality and relevant content in order to continue to be well positioned in the search results. In addition, they should prepare for possible further updates, as Google regularly makes adjustments.

Overall, the March 2025 Core Update shows that Google continues to strive to improve the quality of search results and, in particular, to continuously adjust the evaluation of content.