eologyeo:newsGoogle is testing Quick Read Label in SERPs
Google is testing a brand new feature within its search engine that shows users whether an article is quick to read or not. The Quick Read Label appears directly under the description in the SERPs and marks articles that have a reading time of less than 5 minutes. So perhaps the length of the content could soon have an influence on the CTR.
Test phase has begun
The tweet from SEO consultant Brodie Clark shows that the test has already begun. There he reports that he has discovered different variations of the Quick Read link. A blue clock symbol with black text, a gray clock symbol with gray text or the word “Quick Read” displayed in capital letters. The reference “<5 Min Read” was also displayed in gray and blue on the results pages. Whether Google intends different uses here is not yet entirely clear.
What is Google up to with the Quick Read Label?
One thing is clear – the goal is to promote short content in the search engine. What exactly the necessary criteria will be is still unclear, but the number of words seems to play a decisive role.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
In the last year, artificial intelligence (AI) has found its way into many areas and brought about major changes. Find out more about how this technological revolution is affecting the behaviour of search engine users and what this means for Google. ... Continue reading
Link building remains a critical component of SEO success, even as the search engine optimisation landscape continues to evolve. Search Engine Journal’s comprehensive State of SEO 2024 report, based on feedback from 3,890 SEO experts, reveals valuable trends and methods that will determine the effectiveness of link building strategies in the coming year. Here’s a ... Continue reading
The Google Core Update of August 2024 has attracted the attention of many website operators and SEO experts. Google has emphasised that this update is particularly aimed at promoting useful and trustworthy content. Find out more about the core update. ... Continue reading