eo:news

The Google Core Update of August 2024 has attracted the attention of many website operators and SEO experts. Google has emphasised that this update is particularly aimed at promoting useful and trustworthy content. Find out more about the core update. ... Continue reading

Link building remains a critical component of SEO success, even as the search engine optimisation landscape continues to evolve. Search Engine Journal’s comprehensive State of SEO 2024 report, based on feedback from 3,890 SEO experts, reveals valuable trends and methods that will determine the effectiveness of link building strategies in the coming year. Here’s a ... Continue reading

DMEXCO is just around the corner. Our team from the fields of SEO, brand & performance marketing, content creation, content outreach, social media, tracking and analytics will be on hand to answer your questions. Are you coming over? ... Continue reading

Instagram recently introduced a new interactive sticker called Pics Please as part of its latest update to improve user interaction through creative and interactive story features. Learn more about it. ... Continue reading

Customised thumbnails allow creators to select engaging and meaningful images that capture the essence of their videos. Learn more about TikTok thumbnails. ... Continue reading

Google announces that it will abandon continuous scrolling in search results and return to traditional page navigation. Find out more about the impact this could have.  ... Continue reading

With a new tool TikTok Creative AI, the app makes work easier for many companies, brands and content creators. The AI-controlled assistant is designed to support content creators in their work. Find out more here.  ... Continue reading

Apple is about to make significant technological progress with the release of iOS 18. At the centre of these innovations is the "Apple Intelligence" initiative. Read the article to find out what this means and what new AI functions will be available.  ... Continue reading

Custom GPTs are customised versions of ChatGPT that can be developed specifically for certain tasks and requirements. Unlike the previous Custom Instructions, Custom GPTs offer deeper and more versatile customisation. Find out here what you can use Custom GPTs for. ... Continue reading

Traditional PR measures aimed at print and broadcast media are no longer sufficient to reach a broad target group. Instead, companies are increasingly turning to digital PR to spread their messages more effectively and reach a wider audience. Find out more about digital PR here. ... Continue reading

Google Helpful Content Update September 2023 The Google Helpful Content Update in September shows far-reaching effects on the visibility and ranking of websites in search results. The update aimed to improve the quality of search results for users by penalising websites with low-quality content and excessive advertising. Click in now and learn more. ... Continue reading

The response quality for SEOs has been further improved with the introduction of "Custom Instructions" on ChatGPT. Learn more about this technology here. ... Continue reading