eo:news

As of July 01, 2023, quite a few things will change at Google Analytics. The search engine giant's analytics tool, Google Analytics 4, will then be used as the main tool for data analysis. No more data will then be processed in the original Universal Analytics. Consequently, this will be completely replaced by Google Analytics 4. In order to already know what is important, you will get the most important information directly from us here. ... Continue reading

Last year MUM, this year Multisearch - Google is expanding its search functions and constantly improving its own algorithm. In addition to multimodal searches, which were made possible by the MUM algorithm, Google's Multisearch now combines image and text searches. For search engine users, this means that in the future, a search on the web can take place via an image and then be strongly segmented or refined by a text entry. Here we tell you in detail what you can expect! ... Continue reading

Instagram has been testing the automatic generation of captions in different video formats for some time now. Since May 2021, Instagram users and influencers in selected countries have been able to use the captions sticker in their Stories. Since summer 2021, automatic subtitles for other video formats have also been tested in English-speaking countries. Now, the long-awaited caption feature is also coming for feed videos in German-speaking countries. ... Continue reading

Those who belong to the top 3% of Google Partners achieve Premium status. This not only conveys a special strategic partnership between Google and the respective company, but also shows that the company is one of the leaders in its industry. In 2022, eology achieves this status again. Read everything you need to know about Google's Premium program here. ... Continue reading

Last year in March, Google announced that personalized advertising and third-party cookies would be dispensed with in the future. Then in April came the cookie alternative: FLoC – Federated Learning of Cohorts. But that is now also over! Google stops FLoC and will be oriented to Topics in the future. Find out here what this means and how the innovation will change targeting in the future! ... Continue reading

Content Creator bemängeln es schon länger: mangelnde (finanzielle) Wertschätzung ihrer Inhalte auf Instagram. Aus diesem Grund plant die Plattform nun eine kostenpflichtige Abofunktion für Influencer, um diesen ein stabiles Einkommen zu ermöglichen. Was das für Content Creator und Nutzer zukünftig bedeutet, erfährst Du hier! ... Continue reading

Three colleagues, including myself, experienced first-hand that Corona does not only bring disadvantages in 2021. Since May 2020, we have been either completely or partially in the home office - depending on the current pandemic regulations and incidence. But that can also be a distinct advantage: The "mobile working" work model introduced at eology due to the pandemic makes it possible for us to work from anywhere in the world, in principle. Here you can read our experience reports and we draw a conclusion: Is working abroad worth it? ... Continue reading

Not only FOCUS Growth Champion, but also Top Medium-Sized Employer and winner of the German Agency Award 2022. We are proud of our successes and show how eology achieves them! ... Continue reading

Google is ready for the upcoming festive season! Even if they are still a few weeks away, the retail sector is already in full swing with the preparations. So that you and your e-commerce business are too, we have put together all the tips for you here. Get ready now for the big Christmas rush! ... Continue reading

There is good news: Our customers confirm our excellent work in all areas in this year's customer survey. We are particularly proud that again this year over 90% of our customers say: "We are satisfied with our cooperation with you!" For all survey participants, we have now donated 400 square meters of forest to protect an animal in Canada. Which animal did our customers choose? Read in now! ... Continue reading

Google announced MUM back in May, but at that time the algorithm was still in the test phase. Now the technology is getting its first application: Covid vaccines. Find out everything you need to know about MUM and its first application here with us! ... Continue reading

For almost a year and a half, the issue of cookieless tracking has hovered like a sword of Damocles over the heads of advertisers and web publishers. Preparations for the end of third-party cookies are burning hot. But now Google is rowing back: the cookie phase-out is being postponed until mid-2023! This was originally scheduled for the end of 2022. ... Continue reading