| 7 Paid Advertising Trends for 2022 We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue reading
|  |
| 7 Paid Advertising Trends for 2022 We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue reading
| |
Many Google partners were unable to achieve the necessary goals to obtain the Google Premium Partner logo last year because of Corona. That's why the program was suspended indefinitely. Now it's back and the new logo is surprisingly coming even this month. All the more we are happy to announce that we will receive it again soon! You can read more about it here... ... Continue reading
| 03 min |
There are two big innovations on Google's video platform YouTube: Not only are there changes to YouTube's terms of use and advertising settings, but also a brand-new advertising format! Find out what it's all about in our news. ... Continue reading
| 04 min |
Google is getting serious: FloC is entering its first hot test phase. Click here to find out what this means for users and advertisers and why the new technology is already facing initial headwind from the IT industry! ... Continue reading
| 06 min |
Privacy First is Google's motto of the hour. The plan is therefore to move away from third-party cookies and more specifically toward data protection. Nevertheless, targeted advertising does not have to be dispensed with. We explain to you how it will work in the future! ... Continue reading
| 04 min |
Automation is becoming increasingly important. As a result, Microsoft Advertising will replace manual bidding strategies with so-called "Enhanced CPC", or eCPC for short, from March 2021. Find out if this affects you and what it means for you in our eo:news! ... Continue reading
| 03 min |
Google's ultimate goal is to always provide its users with the maximum added value through the SEPRs. For this reason, the SEPRS are extended with "About this result" information, which provides deeper insights into the source of the result. ... Continue reading
| 03 min |
Google is bringing a breath of fresh air to mobile search results with its mobile redesign! The Internet giant wants to offer its users a modern experience when searching for information. In this article you will learn which new elements you can expect from the refresh. ... Continue reading
| 03 min |
SMITH is a new algorithm that, like BERT, focuses on semantic relationships. Unlike the predecessor algorithm, SMITH is no longer focused on and limited to understanding individual sentences, but is also supposed to be able to interpret longer texts. ... Continue reading
| 05 min |
The social media platform Snapchat is expanding its e-commerce functions. In the future, Bitmojis will also be able to wear branded clothing. A specially designed virtual shopping mall is to be integrated into the platform for this purpose. ... Continue reading
| 04 min |
You may already know it: Google Ads Editor - a downloadable application where you can manage your Google Ads campaigns. Advertisers often use it because they find it more efficient to manage their ads in the editor rather than through the web interface. So far so good. But now Google announced an update and this new version promises a lot! Click here to find out what. ... Continue reading
| 04 min |
Microsoft wants to launch its own free website analytics tool. The name of it: Microsoft Clarity. The tool is supposed to inform you or give you “clarity” about what users are doing on your website and how they interact with it. You want to get more information? Then go along! ... Continue reading
| 02 min |
There are new fees: In the UK, Turkey and Austria, a digital tax will be due from 01.11.2020, which Google will pass on one-to-one to its Google Ads customers. Click here to find out what's behind it! ... Continue reading
| 04 min |
