7 Paid Advertising Trends for 2022
We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue reading
| 03.08.2022 | 01 min |
Originally, search engine giant Google planned to end support for third-party cookies in Chrome in early 2020, but this has now been moved to 2024. So, with the extension of support until the end of 2024, we are still at least two years away from replacing invasive data like fingerprints and user information about online behavior with Google’s Privacy Sandbox.
To ensure that Google’s solutions, as well as ending support for third-party cookies, meet both privacy and competitive standards in the digital sphere, Google has placed pending developments under regulatory oversight. Specifically, the company has committed to seek approval from the U.K. Competition and Markets Authority (CMA) and the Information Commissioner’s Office (ICO) as it continues to develop the Privacy Sandbox. These commitments are binding and are specifically intended to address competition concerns.
To balance privacy and industry development, Google is currently testing a number of new application programming interfaces (APIs). Before Google rolls out the APIs to all users in the third quarter of 2023, millions of users and developers now have the opportunity to try out the Privacy Sandbox in advance. Here you can find more information about the Privacy Sandbox.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
We have collected the paid advertising trends of the coming year for you and present them clearly here! You want to know more? You can do so by clicking on the article. ... Continue reading
Meta has announced the release of its latest AI model, Llama 4, for early 2025. Find out what technical advances the further development of the model entails and what new possibilities await businesses and developers. ... Continue reading
| 01 min |
The new year is just around the corner. This makes it all the more important to be prepared for the SEO trends that await us. In this article, we explain what will be important in 2025 and what you should pay particular attention to! ... Continue reading
| 09 min |
Never miss the hottest news again.