| 18.02.2025 | 02 min |
SEO is a data-driven discipline – and without the right tools, analysis, optimization and monitoring could hardly be done efficiently. We asked our SEO team which tools are indispensable in their day-to-day work. The result is a list of the eight most popular SEO tools that provide valuable insights for both beginners and experienced professionals.
The Google Search Console (GSC) is one of the most fundamental SEO tools and provides direct insights into the performance of a website from Google’s perspective.
Advantages:
“I use the tool to analyze errors and potential for my customers and use it as a basis for implementing further measures.”
Use cases: error analysis, keyword tracking, optimization of crawlability, …
Screaming Frog is a powerful website crawl analysis tool used by many SEOs for technical audits.
Advantages:
“I find the tool extremely useful for getting a comprehensive overview of a website. What’s more, I can link it to GSC, Analytics and/or Ahrefs and even capture traffic data during the crawl.”
Use cases: technical SEO audits, on-page troubleshooting, structure analysis, …
SE Ranking offers a comprehensive SEO suite with a focus on keyword monitoring and competitive analysis.
Advantages:
“The tool enables comprehensive keyword research and offers many helpful features. It is particularly valuable for long-term keyword monitoring.
Use cases: long-term keyword strategy, monitoring of SERP positions, …
Ahrefs is one of the best all-in-one SEO tools for off-page SEO, link building and competitive analysis.
Advantages:
“I appreciate the wide range of functions and the high accuracy of the data. The tool is ideal for analyzing competitors, even in an international environment.”
Use cases: backlink audits, content research, competitor analysis, …
Sistrix is a popular tool for visibility analysis and competitor monitoring, especially in German-speaking countries.
Advantages:
“Sistrix gives me an initial insight into the ranking status of a website and allows for a simple comparison with competitors.”
Use cases: market analysis, ranking development, competitor comparison,…
Quaro is a specialized keyword tool that is used particularly for international SEO strategies.
Advantages:
“The tool helps me discover new keyword potential for different countries.”
Use cases: keyword research, content strategies, expansion into new markets,…
The Rich Results Test Tool provided by Google allows you to check your structured data for rich snippets.
Advantages:
Use cases: Technical SEO optimization, structured data testing, …
KNIME is a powerful data processing and analysis tool – ideal for large SEO data sets.
Advantages:
“The tool can be used to analyze large amounts of data to gain valuable insights into organic traffic.”
Use cases: big data SEO analysis, performance monitoring, process automation, etc.
Each of these tools fulfills an essential function in everyday SEO work. From technical analysis to backlink monitoring and keyword research – there are specialized solutions for every use case. The results of our survey show that a combination of several tools is the best strategy for optimizing a website. If you want to expand your SEO tool set, it’s worth testing these tools and finding the optimal mix for your needs.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
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