In a digitalized world, where data is the key to successful online marketing, companies are faced with the challenge of collecting not only accurate, but also privacy-compliant information. In this white paper, we explore two approaches that address this challenge: Google Analytics 4 (GA4) and server-side tagging.
With this white paper, the authors Kai Wenzel, Maximilian Schmitt, Louis Fischer and Alina Hahn address all those who want to successfully collect data and use it effectively. They also provide an insight into a case study and show how you can optimize your strategy.
The benefits of tracking go far beyond mere data collection. By understanding visitor behavior, companies can create personalized user experiences, optimize their conversion rates, and make strategic decisions.
Download the whitepaper here.
About eology
eology is an online marketing agency specializing in search engine marketing. With expertise in search engine optimization, brand and performance marketing, content creation, content outreach, social media marketing as well as tracking and analytics, the team of experts supports clients in making their websites or online stores more visible on the web.
Founded in 2010, the team has since grown to over 90 experts. eology has already received numerous certifications and awards for its work. The agency has been awarded the BVDW SEO Quality Certificate and the BVDW SEA Quality Certificate. It is also a Kununu Top Company and one of the TOP 500 Focus Growth Champions 2025. eology has also won the German Agency Award for the sixth time.
