New: Whitepaper Holistic social media strategy

The world of online marketing has always been dynamic. New developments, technical adjustments, trends and user behavior support this fast pace. As a result, the roles and weighting of the various online marketing and content channels within the customer journey are also changing. In this white paper, our experts show you how to strengthen your brand with content, ads and influencer marketing.

Title of the whitepaper "Holistic Social Media Strategy".

In this white paper, authors Theresa Brieg, Annika Maroth and Christina Otto take a comprehensive look at social media marketing and show how companies should deal with new developments, technical adjustments, trends and user behavior.

However, using social media as an online marketing channel is more complex than it initially appears. This is because the individual components of social media content, social ads and influencer marketing must be perfectly coordinated. The synergy of these three components is at the heart of a successful social media strategy.

Theresa
Brieg
, Social Media Consultant t.brieg@eology.de +49 9381 5829000

Download the whitepaper here.

About eology

eology is an online marketing agency specializing in search engine marketing. With expertise in search engine optimization, brand and performance marketing, content creation, content outreach, social media marketing as well as tracking and analytics, the team of experts supports clients in making their websites or online stores more visible on the web.

Founded in 2010, the team has since grown to over 90 experts. eology has already received numerous certifications and awards for its work. The agency has been awarded the BVDW SEO Quality Certificate and the BVDW SEA Quality Certificate. It is also a Kununu Top Company and one of the TOP 500 Focus Growth Champions 2025. eology has also won the German Agency Award for the sixth time.

Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.

Olga
Fedukov
, Marketing Manager o.fedukov@eology.de +49 9381 58290138

Contact
get in touch

  +49 9381 5829000