eology publishes whitepaper “Search Marketing for Groups & large Corporations”
Large companies and corporations face far greater challenges than SMEs when they want to become active in search marketing. ... Continue reading
Among the numerous online marketing tools, Google Shopping has established itself as the market leader. Nevertheless, it is important for a successful marketing strategy, it is important to think outside the box and explore new channels. In the white paper, the authors examine the platforms Microsoft, Meta and Pinterest in addition to Google Shopping. The white paper is particularly worth reading for marketers in companies who want to reach an even broader target group and further increase performance.
Before companies blindly place Shopping Ads on Google just because Google is an important player, a clear marketing strategy must be developed. It is important to analyze and understand the company’s goals and its own target group. In the white paper, the authors Sarah Hirsch, Lena Möslein, Teresa Varges and Kai Wenzel therefore show what alternatives there are to Google Shopping and what potential and challenges they entail.
Our intention is to provide you with a comprehensive insight into Shopping ads (Google Shopping, Microsoft, Meta, Pinterest). Due to our many years of experience in working with clients from different industries, we are aware that there is no universally applicable strategy that is equally suitable for every company and every objective.
Here you can download the whitepaper.
eology is an online marketing agency specialising in search engine marketing. With the core competencies of Search Engine Optimisation, Brand & Performance Marketing, Tracking & Analytics, Content Creation, Content Outreach and Social Media Marketing, the team of experts supports customers in making their websites or online shops more visible on the Internet.
Founded in 2010, the team has now grown to over 90 experts. The agency has been awarded the BVDW SEO quality certificate and the BVDW SEA quality certificate. It is also a Kununu Top Company & Open Company, among the TOP 500 Focus Growth Champions 2024. eology has also won the German Agency Award for the fifth time.
Olga Fedukov completed her studies in Media Management at the University of Applied Sciences Würzburg. In eology's marketing team, she is responsible for the comprehensive promotion of the agency across various channels. Furthermore, she takes charge of planning and coordinating the content section on the website as well as eology's webinars.
Large companies and corporations face far greater challenges than SMEs when they want to become active in search marketing. ... Continue reading
AI, specifically chatbots like ChatGPT and Google Bard, are already part of digital content creation. Admittedly, the results are linguistically impressive and the time savings are tempting. However, there are still uncertainties. In the new white paper AI Content Study, the online marketing agency eology shares its brand-new study results. ... Continue reading
The online marketing agency eology used the DMEXCO@home as an opportunity to publish a new white paper. It is entitled "Content as a strategy - high-quality content as the key to online success". The author is Dr. Beatrice Eiring, Head of Content Creation at eology. As an expert in the field of website content, she will share her knowledge with anyone interested. The topic is important for everyone involved in online marketing. But especially for e-commerce decision-makers and online store operators. ... Continue reading
