Just in time for dmexco, the online marketing agency eology presented the whitepaper “Paid Advertising – Your Kick-Start Guide for Google Ads & Co.“. The authors of the whitepaper are the experts around Florian Zink, Head of Paid Advertising at eology. In the whitepaper, they explain what needs to be considered for large-scale projects in the area of paid online advertising.
Important learnings are to create a good foundation (tracking, structure and keyword research), to look for the right tools, to execute the set-up correctly and thoughtfully, but to always question and improve yourself.
eology is an online marketing agency specializing in search engine marketing. With its core competencies in Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online stores more visible on the web.
Founded in 2010, the team has now grown to over 85 experts. eology has already received numerous certifications and awards and is the holder of the BVDW SEO Quality Certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA Quality Certificate and the German Agency Award 2020. In addition, the agency is one of Bavaria’s Best 50 and the FOCUS Growth Champions 2021. eology is Kununu Top Company, Kununu Open Company and FOCUS Top Employer Medium-Sized Businesses 2021. In the latter, the agency is ranked 2nd in the marketing, advertising and PR sector.
Ann-Kathrin Grottke graduated with a bachelor's degree in media management and is part of the eology marketing team. She takes care of the dissemination of the collected eology knowledge by sharing her know-how in magazines, blogs and journals.
Dr. Beatrice Eiring, Head of Content at the online marketing agency eology, has published the specialist book "Writing good content - How to produce value-added content that is read and effective" with Springer Gabler Verlag. In the book, the author provides pragmatic instructions on how to create the perfect content in just under 200 pages. ... Continue reading
Digital PR is an integral part of online marketing. With this powerful tool, you can ensure that your website stands out in the digital space and attracts visitors. In the whitepaper, the authors discuss the strategies and best practices of digital PR. In the new whitepaper "Digital Networking: PR & Content Strategies for Your Ultimate Offpage Success", the online marketing agency eology shares its experience in this area. ... Continue reading
eology has secured a place in the renowned ranking Europe's Long-Term Growth Champions 2025 by the Financial Times and Statista. Find out more about the criteria here. ... Continue reading
