Part 2: Effective creation of a content marketing campaign
In Part 1 of our webinar series, “RIP Press Release – Distributing Content Online” we showed why the press release has had its day and how companies are using content marketing as an alternative. In part 2, we’ll look at how you can effectively create a content marketing campaign.
There is a wide range of possibilities in content marketing. Content that is particularly well distributed includes infographics, e-books, and interactive tools. That’s why Part 2 of our webinar series is all about creating a content marketing campaign effectively. We’ll go over content types, content definition, and landing pages.
Outreach Expert
Linda Hartung is an Outreach Expert at eology and has many years of experience in content outreach. She has already implemented numerous content marketing campaigns and assisted in their creation. Her clients come from Germany, but also from Europe, which is why she manages various English-language projects.
| Webinar Recording |
RIP Press Release – Part 1: Content Marketing as an alternative
Linda Hartung
Nowadays, press releases don't work as well as they used to. Journalists can draw on a wide range of different sources to get their information. The classic press release distribution list has had its day. In our free webinar series "RIP Press Release - Distributing Content Online", we address this very issue.
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| Webinar Recording |
RIP Press Release – Part 4: After Outreach is before Outreach
Linda Hartung
In part 3 of our webinar series "RIP Press Release - Distributing Content Online" we showed how to target and actively distribute the content created. In the last and 4th part, we took a closer look at the topic "After the outreach is before the outreach - follow-up of the campaign".
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| Webinar Recording |
RIP Press Release – Part 3: Targeted and Active Content Distribution
Linda Hartung
Part 2 of our webinar series "RIP Press Release - Distributing Content Online" was dedicated to the efficient creation of a content marketing campaign. But the best content is useless if no one knows about it. That's why the focus of the third part was on the targeted and active distribution of the content.
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