Our knowledge summarized compactly for you.
The online marketing world is constantly evolving. Of course, it is difficult for beginners to recognize at a glance which points really matter. But even professionals have to constantly evolve in this industry!
That’s why we offer real case studies, strategies and concrete recommendations for action and put together all the important information in a compact and clear way.
Get fresh expert knowledge now and learn more about online marketing topics like SEO, paid advertising, content creation and content outreach.
 | GA4 and Server Side Tagging – The way to a data-driven futureIn this white paper, you will learn how to analyse the data you have collected using precise data collection and efficient processing. Download our free white paper on GA4 and Server Side Tagging - The way to a data-driven future now. ... Continue reading |
 | AI Content studyIn this white paper, you will find the exciting results of our AI content study. We analysed four hypotheses and derived learnings and recommendations for AI copywriting. Download our free white paper now and gain important insights. ... Continue reading |
 | Digital Networking – PR & Content strategies for your ultimate off-page successIn this whitepaper, you will find out how you can boost your off-page success with PR & content strategies. Download our free whitepaper on "Digital networking - PR & content strategies for your ultimate offpage success" now. ... Continue reading |
 | Shopping Ads – Google and its alternatives in the spotlightIn this whitepaper, you'll learn how online marketing can help you achieve international success. We'll show you how content, paid advertising, SEO and content marketing contribute to your global visibility. Download our free whitepaper on "Get started internationally" now. ... Continue reading |
 | Get started internationally – Enter new Markets with the Help of Online MarketingIn this whitepaper, you'll learn how online marketing can help you achieve international success. We'll show you how content, paid advertising, SEO and content marketing contribute to your global visibility. Download our free whitepaper on "Get started internationally" now. ... Continue reading |
 | Content as a Strategy – High-Quality Content as the Key to Online SuccessIn this whitepaper, our Head of Content Dr. Beatrice Eiring shows why content is such an important factor for success and what goals content contributes to. Download our free whitepaper on "Content as Strategy" now. ... Continue reading |
 | B2B Online Marketing – Strategies for greater Visibility in the digital AgeIn this whitepaper, we reveal how B2B companies can become visible online. It's all about developing a strategy and achieving corporate goals with online marketing. We also take a look at the special features of the B2B sector. ... Continue reading |
 | International Link Marketing – The Ace you can play for global SEO SuccessIn our whitepaper, we show you how to promote your website with the help of international link marketing. We take a closer look at the special features, similarities and differences beyond the D/A/CH region. We also give you helpful tips on various tools. ... Continue reading |
 | Paid Advertising – Your Kick-Start Guide for Google Ads & Co.In this whitepaper, we explain to website operators the most important points to consider for large scale projects in the area of paid advertising. We give you tips for the setup and implementation of your campaigns. ... Continue reading |
 | Search Marketing for Groups & large CorporationsLarge companies and corporations face far greater challenges than SMEs when they want to become active in search marketing. In our new whitepaper, we describe the potential of this marketing discipline and how it can be exploited. ... Continue reading |
 | Modern Linkmarketing for your SEO SuccessIn the whitepaper "Modern link marketing for your SEO success", we explain how you can use link marketing effectively and efficiently. Get the practical tips now! ... Continue reading |
 | Search Engine Optimization for more Web TrafficIn this whitepaper, we highlight the different SEO challenges faced by site owners and e-commerce decision makers, and show possible solutions that can enable sustainable optimization for long-term success. Download all the info! ... Continue reading |
