Hyperlink
hyperlink, or link for short, is the linking of two pages with each other. This can happen internally, but also externally. Find out everything about links here! ... Continue reading
Public Relations (PR) aims at the connection between the company and the public. It is meant to help build corporate relationships.
One of the most important tasks of a PR department is to build, maintain and nurture corporate relationships. For this field of work, a company usually has a press spokesperson or a press department. This work includes the dissemination of information, for example via journalists and editorial offices, but also the preparation and publication of press releases or company figures. Communication within the company with its own employees and external communication with business partners and potential customers is also considered an important To-Do. Another area of responsibility is increasing the company’s recognition. Through festivals, events and promotions, a company makes a name for itself with prospective customers and thus gains the opportunity to win customers in the long term.
Generally speaking, the goal of public relations is to make one’s own brand or company look as positive as possible to the public. The public includes partners, customers, media representatives and also one’s own employees.
Das primäre Ziel von Marketing ist die Vermarktung von Produkten oder Dienstleistungen des Unternehmens zur Absatzsteigerung. Ebenfalls zählt die Unterstützung des Vertriebs als eine wichtige Aufgabe. PR fällt somit in den Bereich Marketing und wird oft damit in Verbindung gebracht, allerdings sind die Ziele der beiden Aufgabenbereiche absolut unterschiedlich.
The primary goal of marketing is to market the company’s products or services in order to increase its sales. Likewise, the support of sales counts as an important task. PR thus falls into the area of marketing and is often associated with it, but the goals of the two areas of responsibility are absolutely different.
hyperlink, or link for short, is the linking of two pages with each other. This can happen internally, but also externally. Find out everything about links here! ... Continue reading
The marketing mix is a fundamental concept in marketing that refers to four elementary components (also known as the "4Ps"). By specifically aligning these factors, companies can develop an effective marketing strategy that enables them to successfully position and sell their products or services in the marketplace. Learn more here. ... Continue reading
Google PageRank is an algorithmic evaluation system for the linking structure of a website in order to draw conclusions about how important it is for users and the search engine. The method is based on a logarithmic function and the usage behavior of an average Internet surfer. ... Continue reading
